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See How SaaS Leaders Scale with Cinna Mon Consulting

Real results from real companies who transformed their partner programs with our proven methodology.

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50+
Partner Programs Launched
500+
Qualified Meetings Generated
8
PRM Implementations
+50%
Clients in North America

Proven Results with 50+ Partner Program Projects

See how we helped software companies design, recruit, and scale their partner ecosystems — delivering verified partner revenue growth — 3× at KYP.ai in 90 days, 5× at Wiiisdom in 9 months, 7× at Minit in 18 months — and 2-20+ partners per quarter.

KYP.ai – Enterprise SaaS company specializing in process intelligence.

Challenge

KYP.ai already ran partnerships in-house: plenty of partners and strong engagement, led by customer success and excellent at presentations, documentation, and process. What the program lacked was a sales orientation. There was no co-selling, no partner-sourced lead generation, no go-to-market motion, and incentives that did not fit the partner profile. The setup was fragmented across multiple contracts, with unclear incentives and no standardized tiers, and the internal team lacked clarity on roles and responsibilities for partner management. Rather than replace what worked, we restructured the customer-success-led program into a sales-oriented one.

Solution

  • Clarified internal roles & responsibilities
  • Streamlined contracts into a tiered partner program with clear incentives and discounts
  • Launched partner acquisition campaigns targeting boutique innovation partners and larger enterprise players
  • Established partner enablement and advocacy programs
  • Organized their first global partner event with partners from 4 continents

Results

  • Partner base doubled in 6 months
  • 3× partner revenue in 90 days
  • Stronger mix of boutique innovation partners and large enterprise partners
  • First global partner event hosted successfully
  • Accelerated deal velocity with streamlined partner sales processes
"Thanks to Cinna Mon Consulting, we were able to kick off our partner program very quickly and put structure in place. Within six months, our number of partners doubled, and our ecosystem now generates far more partner-sourced pipeline. We also hosted our first global partner event, bringing partners from four continents into one room — a milestone we couldn't have achieved without this guidance."
— Felix, Global Head of Partners, KYP.ai

Minit – Process mining software company, later acquired by Microsoft.

Challenge

As a fast-growing SaaS company, Minit needed to professionalize and scale its partner program quickly. The company lacked structured foundations for onboarding, training, certification, and lead management. Without a cohesive partner platform or CRM integration, channel growth was limited.

Solution

  • Architected a partner platform with onboarding, training, certification, and dashboards
  • Integrated lead management workflows with Minit's sales CRM
  • Deployed a new partner portal for resource access and tracking
  • Established clear processes for partner enablement, certification, and pipeline visibility
  • Nurtured the partner team for effective relationship management and scaling

Results

  • Fully operational partner department built in record time
  • Onboarding, training, certification, and dashboards centralized in one platform
  • Seamless CRM + portal integration for lead and pipeline management
  • Program maturity became a decisive factor in Microsoft's engagement
  • Contributed to the successful acquisition of Minit by Microsoft
"In just a few short months, Cinna Mon's impact was immediate, meticulously shaping and nurturing our partner department from the ground up. Their strategic contributions became the backbone of our success — and were definitely a winning factor that led to Microsoft engaging with us and ultimately acquiring Minit."
— Emmanuel, CRO, Minit (now Microsoft)

Wiiisdom – Analytics governance software vendor structuring indirect sales for the first time.

Challenge

Wiiisdom had grown through direct sales and wanted to open an indirect channel, but had no partner department, no partner platform, and no partner contracts. Leadership needed the channel structured, staffed, and producing revenue within months, not years, without diverting the direct sales team.

Solution

  • Restructured and staffed the partner department from scratch
  • Set up the partner platform (onboarding, training, certification, lead gen, dashboards) connected to the ERP and sales CRM
  • Designed the partner program: contracts, commissioning, and tiers
  • Recruited and activated key partners through Cinna Mon's network of global system integrators and consultancies
  • Handed over a running program to the in-house team

Results

  • 5X partner revenue in 9 months
  • A staffed, operational partner department where none existed before
  • Partner platform live and integrated with ERP and CRM
  • Signed partner contracts with major players in the vendor's ecosystem
  • Indirect sales established as a repeatable channel
"When it came to structuring indirect sales at Wiiisdom, I immediately contacted Cedric from Cinna Mon Consulting. In just a few months, he restructured and staffed our department from scratch while setting up our partner platform (onboarding, training, certification, lead gen, dashboards) connected with our ERP and Sales CRM. He designed our partner program (contracts, commissioning, etc.). Finally, thanks to his global network with major players (GAFAM, BIG 4, etc.), Cinna Mon Consulting was able to recruit and activate key partners. Hire Cinna Mon Consulting and fasten your seatbelt!!!"
— Laurent, COO, Wiiisdom

SMPL-C – Compliance software vendor launching its first partner program.

Challenge

SMPL-C had no partner program and wanted one designed and launched properly from the start: a clear strategy, the right partner profile, and the agreements, onboarding, and enablement material a partner needs on day one. The engagement was scoped as a Strategy & Build phase with a defined set of deliverables.

Solution

  • Initial strategy workshop with the leadership team to define channel goals and the ideal partner profile
  • Designed the partner program: tiers, incentives, and partner agreements
  • Built the onboarding and enablement assets for launch
  • Launched the program and ran the first partner-recruitment session
  • Always-on support to the CRO throughout the build

Results

  • Strategy & Build phase delivered in full, as scoped
  • Partner program designed, documented, and launched
  • Partner agreements and onboarding ready for the first recruits
  • The client chose to focus on other priorities after the build phase, and kept the program assets to run in-house
"Cinna Mon have done a fantastic job building our partner program from the ground up—from the initial strategy workshop to program build and rollout. Their collaborative style, deep expertise, and always-on support have significantly accelerated our progress"
— Jody, CRO, SMPL-C

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