Accelerate your Revenue with
Partner Programs That Work
Good/Better/Best consulting packages, powered by CinnaLab.io and Webinar as a Service.
What We Do?
We help software and consulting companies build scalable partner ecosystem and generate quality leads through three core services
Partner Consulting
Strategic consulting to build, launch, and scale your partner program from the ground up
Webinar as a Service (WaaS)
Our WaaS solution makes partner recruitment and lead generation effortless. We manage every step—targeting the right audience, crafting invitations, moderating live sessions, and delivering post-event lead reports.
CinnaLab.io
AI-powered PRM platform to onboard, enable, and grow your partners at scale.
Why Cinnamon Consulting
We help SaaS companies build scalable partner ecosystems through three core services.
50+ programs launched
Across industries and company sizes
500+ meetings generated
Through our webinar programs
Expert-led approach
Former partnership leaders with real-world experience
Data-driven results
Proven methodologies that deliver ROI
What Our Clients Say
Our clients accelerate partner-driven growth with our proven playbooks, CinnaLab.io PRM, and WaaS engine.
“Cinna Mon have done a fantastic job building our partner program from the ground up—from the initial strategy workshop to program build and rollout. Their collaborative style, deep expertise, and always-on support have significantly accelerated our progress”
— MJody- CRO at SMPL-C
“When it came to structuring indirect sales at Wiiisdom, I immediately contacted Cedric from Cinna Mon Consulting. In just a few months, he restructured and staffed our department from scratch while setting up our partner platform (onboarding, training, certification, lead gen,
dashboards) connected with our ERP and Sales CRM. He designed our partner program (contracts, commissioning, etc.). Finally, thanks to his global network with major players
(GAFAM, BIG 4, etc.), Cinna Mon Consulting was able to recruit and activate key partners. Hire Cinna Mon Consulting and fasten your seatbelt!!!”
— Laurent- COO at Wiiisdom
“I highly recommend Cinna Mon Consulting for their exceptional expertise in partner program optimization. They played a pivotal role in redesigning and implementing our new partner program, leveraging their profound knowledge and innovative approach. Through the implementation of our partner portal, the impact was nothing short of remarkable. Their
guidance and support led to fantastic results, significantly enhancing our partner ecosystem and driving tangible business growth. Working with Cinna Mon Consulting was truly a game-changer for our organization”
— Adam- CEO and Co-Founder at KYP.ai
“In just a few short months, Cinna Mon’s impact was immediate, meticulously shaping and nurturing our partner department from the ground up. They architected a winning partner
platform encompassing onboarding, training, certification, lead management, and intuitive dashboards, seamlessly tegrated with our sales CRM and our newly acquired partner portal. Cinna Mon Consulting’s strategic contributions have been the backbone of our extraordinary successes and definitely a winning factor that led to Microsoft engaging as a partner to end with the Minit acquisition”
— Emmanuel- CRO of Minit (now part of Microsoft)
“Cinnamon Consulting handled every detail of our webinar seamlessly, from planning to execution. Their efficiency allowed us to focus on engaging with our audience. We’re thrilled with the outcome, we had 41 attendees at our first webinar and closed our 1st deal!!! Can’t wait for the next one”
— Rusty- CEO & Co-Founder of NewOrchard
“Cinnamon did what they said they will do and more. They have set up a successful campaign and brought the people we wanted to the webinar. All in all excellent service, highly recommended!!”
— Rasheed- CEO and Founder of Capella solution
“Cinnamon has been a crucial marketing partner to expand our marketing into successful webinars that are getting tangible results in leads and closed deals. What’s
great is Cedric’s CMO experience is baked into the full service in every workflow, which is the biggest value!”
— Henry- CEO & CO-Founder of both Pandabox and 3GC
Who We Help
We partner with forward-thinking leaders who want to unlock revenue through partnerships
SaaS Founders
Looking to scale beyond direct sales
Partner Managers
Needing strategic support and tools
Marketing Teams
Wanting to generate more qualified leads
Investors
Supporting portfolio company growth
Let's Build Your Growth Engine
Ready to transform your partner program? Book a free consultation or download our strategy guide.